Case study
Roofing contractor, Cork
One month of Facebook and Instagram ads, with every enquiry sent straight to the owner’s phone.
- Ad spend
- €1,029One month
- Enquiries
- 35About €29 each
- Work won
- €30K+Roughly €30,000 to €32,000
Growth systems for trade and service businesses
Growth systems, built around your business.
We find where your business is losing jobs and money, then build and run the systems that fix it.
A 2-minute check. Free, with no obligation.
The problem
Most businesses don’t need more marketing. They need fewer leaks.
Four places good jobs slip away. Most businesses have at least two.
Not enough of the right enquiries
Busy one month, quiet the next, and too many tyre kickers.
Hard to find, easy to pass over
No website, or one that’s slow and dated. Customers check you out and call someone else.
Enquiries that go cold
Calls missed on the job. Quotes nobody chases.
No clear view of the work
Leads in texts, notebooks and memory. Nobody can say which jobs the money paid for.
How it works
Tailored to your business. Never a package.
Diagnose
We find the leaks
A short call and a look at how work comes in, gets followed up and turns into jobs.
Build
We build what’s missing
Only the systems your business needs, set up in your own accounts and under your name.
Run
We run it and improve it
Weekly changes based on what’s turning into work, and a clear monthly report.
Everything runs in your own accounts, under your business name.
What we build
Four systems. One way of winning work.
Start with the one that fixes your biggest leak, or run all four together.
Ads
Enquiries from the right customers
Facebook and Instagram campaigns aimed at the jobs you want, in the area you cover.
- Facebook and Instagram
- Local targeting
- Made from your real work
Websites, SEO and GEO
A website that gets found and gets the call
Fast, clear sites built to turn visitors into enquiries. Set up for Google, and for AI assistants like ChatGPT that now recommend local businesses.
- Built to convert
- Local SEO
- GEO for AI search
Follow-up
Every enquiry answered in seconds
An instant reply in your business name, a few questions that filter out time-wasters, and follow-ups after visits and quotes.
- Instant WhatsApp replies
- Lead qualification
- Quote follow-up
CRM and management
One place to run the work
Every lead, quote, job and customer in one simple system, with reporting that shows what each job cost to win.
- CRM and pipeline
- Quotes and jobs
- Monthly reporting
Interfaces shown are illustrations. Possible outcomes include more jobs, faster replies and fewer lost enquiries. What’s realistic depends on your business, which is why we start with a diagnosis.
Proof
Real numbers, not promises.
“To be honest, I wasn’t expecting the leads to start landing so fast. I’m very happy with the amount of work that has come in since we started this.”
32×
Average return on ad spend for clients running the full system*
* Return on ad spend is the value of jobs won divided by the ad spend that produced them, from client reporting. It measures job value, not profit, and excludes our fees. Results vary by business, area, offer and budget.
Who it’s for
Built for trade and service businesses.
Established businesses in Ireland and the UK with the capacity to take on more work.
- Roofing
- Scaffolding
- Plumbing & Heating
- Building & Renovation
- Landscaping & Driveways
- Electrical
- Damp & Preservation
- Cleaning & Facilities
Something else? Tell us about your business
Questions
Questions worth asking first.
Is this just marketing?
No. Ads are often one part, but most of the gains come from everything around them: the website, the reply, the follow-up and the system you run the work from.
Can I get just one system, like a website or a CRM?
Yes. Each system works on its own. They work best together, and we’ll tell you which one would make the biggest difference first.
Do you work with my type of business?
We work with trade and service businesses across Ireland and the UK. If you’re not sure, the 2-minute check will tell us both.
What does it cost?
It depends on what your business needs. You’ll get clear figures on the call, before anything is agreed.
What happens after I complete the check?
- We read your answers
- If it looks like a fit, you pick a time for a free 30-minute call on Google Meet
- On the call we look at your numbers and tell you honestly whether we can help
Who owns the ad accounts and data?
You do. Everything runs in your own accounts, under your business name.
How quickly will I see results?
Enquiries can start as soon as ads go live. How many depends on your area, offer and budget, so we look at your numbers before promising anything.
See which systems fit your business.
Answer a few quick questions. It takes about two minutes, and if it looks like a fit you can book a free call straight away.
“I’m Rati, and I run Abula Marketing from Cork. On the call we’ll look at how you win work now and where enquiries go missing. If I don’t think we can help, I’ll tell you straight.”