Terms & Conditions.

1About these terms

These terms apply to everyone who uses abulamarketing.com. Sections 3 to 11 also apply to businesses that become our clients.

When we agree to work together, we send you a written proposal setting out exactly what we will build and run for you, and what it costs. The proposal and these terms together form our agreement. If the proposal says something different from these terms, the proposal wins.

Trading name

Abula Marketing

Legal entity

[Registered company name or sole trader name]

Company number

[CRO number, if a company]

VAT number

[VAT number, if registered]

Registered address

[Registered office address, Ireland]

Email

info@abulamarketing.com

2Using this website

This website describes our services and lets you book a call. It is for general information only. Nothing on it is a binding offer, a quotation or professional advice.

Figures, examples and simulations on the website illustrate how our systems work. They are not a promise of any particular result for your business.

Booking a call

Calls are booked through Calendly. Booking creates no obligation on either side. We may decline to work with a business, and you are free not to go ahead.

Third-party services

The website embeds and links to services run by others, including Calendly and Google. We are not responsible for their content, availability or practices, and their own terms apply.

Availability

We aim to keep the website available and accurate, but we don’t guarantee it will always be available or free of errors, and we may change it at any time.

3Our services

We don’t sell fixed packages. After an initial call we work out what is limiting your growth and recommend a plan for your business.

Our core service is paid customer acquisition:

• Meta (Facebook and Instagram) advertising
• Automated lead alerts and WhatsApp follow-up, reminders, review requests and reporting

Your proposal lists the services included, what we will deliver, and any work that is out of scope. If you want to change the scope, we will agree the change and any cost with you in writing, which includes email, before doing the work.

We will provide the services with reasonable skill and care, and in line with the policies of the advertising platforms we use.

4Fees and payment

• Setup fee: a one-off fee to build your system, payable [before work starts].
• Monthly fee: a flat fee for running and improving the system, invoiced [monthly in advance].
• Results-based fees: where your proposal includes a fee linked to results, such as a percentage of the value of jobs won, the proposal sets out how it is calculated and reported.

Invoices are due within [14 days] of the invoice date. Prices exclude VAT, which is added where it applies. If an invoice is overdue, we may pause the services after giving you [7 days’] written notice, and we may charge statutory interest on late payments under the European Communities (Late Payment in Commercial Transactions) Regulations 2012.

5Advertising spend

Your advertising budget is separate from our fees. It is paid by you directly to the platform (Meta), from an ad account you own and control. You decide how much to spend, and you can change it at any time.

We are not responsible for the platforms’ own charges, billing errors, or decisions to reject adverts or restrict accounts, but we will help you resolve them.

6Your responsibilities

The system works best when both sides do their part. You agree to:

• Give us accurate information about your business, services, prices and service area
• Give us the access we need to your ad accounts, website and business profiles
• Review and approve adverts and content promptly, and make sure any claims in them are true
• Respond to enquiries promptly and let us know the outcome, so we can measure and improve results
• Hold any licences, registrations and insurance your trade requires, and deal fairly with your customers

You are responsible for the quality of your own work, your pricing and your dealings with your customers.

7Results

We build every system around your numbers and track it to the job, but we cannot guarantee a specific number of leads, enquiries, appointments, jobs or revenue. Results depend on many things outside our control, including your market, pricing, reputation, response times, seasonality and platform changes.

Figures we share about other clients, including average returns, describe past results. They are not a forecast for your business.

8Intellectual property

• Your materials, such as your logo, photos and content, remain yours. You give us permission to use them to deliver the services.
• Work we create for you, such as ad creative, copy and website content, becomes yours once the related fees are paid in full.
• Our own tools, including automations, templates, code and methods we use across clients, remain ours. Where your system relies on them, you may use them while we work together.

The content, design and branding of this website belong to Abula Marketing and may not be copied without our written permission.

9Data protection and confidentiality

When we handle your customers’ enquiries on your behalf, you are the data controller and we act as your processor under a data processing agreement, which forms part of our agreement. You are responsible for having a lawful basis to contact the people who enquire with you. How we handle personal data for our own purposes is explained in our Privacy Policy.

Both of us will keep confidential any non-public information the other shares, and use it only for the work we are doing together. This continues after our work ends.

10Ending our work

Either of us can end the agreement by giving [30 days’] written notice, which includes email.

• Fees are due up to the end of the notice period.
• The setup fee is not refundable once work has started. Our Refund Policy sets out when fees are refunded and how to ask.
• Either of us may end the agreement immediately if the other seriously breaches it and does not put it right within 14 days of being asked to.

When our work ends, we will hand back access to your accounts, and give you a copy of your enquiry data on request.

11Liability

Nothing in these terms limits liability that cannot legally be limited, including for death or personal injury caused by negligence, or for fraud.

Otherwise, we are not liable for loss of profit, revenue, business or goodwill, or for any indirect loss. Our total liability under the agreement is limited to the fees you paid us in the [3 months] before the event giving rise to the claim.

We are not liable for any loss arising from your use of, or reliance on, this website.

12General

Things outside our control

Neither of us is responsible for delays caused by events outside our reasonable control, such as platform outages or policy changes.

Changes to these terms

We may update these terms. The “last updated” date above shows when they last changed. Changes don’t affect an agreement already in place unless we both agree.

Governing law

These terms are governed by the laws of Ireland, and the Irish courts have exclusive jurisdiction.

Contact

info@abulamarketing.com