01 · Meta ads
Facebook and Instagram ads for roofers.
Ads that reach homeowners near you before they ring around. Every enquiry is qualified on the form and answered on WhatsApp in seconds.
When it fits
Why Meta ads suit roofing.
Most roofing work is planned, not urgent. Meta puts your work in front of homeowners months before they ring around.
Meta ads work best when
- You want more re-roofs, flat roofs and fascia work
- You have finished roofs that look good in a photo
- You want enquiries you can turn up or down
- You want to pick the jobs you’re known for
Fix something else first when
- Enquiries already go unanswered. Fix the follow-up first
- You’re booked out for months
How we run it
Built on your real roofs, measured in booked jobs.
What goes into every campaign we run.
- 01
Local targeting
Town, county or radius around your base. You only pay to reach homeowners you can get to.
- 02
Ads made from your jobs
Your crew, your finished roofs, your reviews. No stock images.
- 03
One job per campaign
Re-roofs, flat roofs and repairs each get their own ads and budget.
- 04
Lead forms that filter
What’s wrong, type of roof, how soon and where. You see the job before you call.
- 05
Instant handover to WhatsApp
A reply in your business name, and the details on your phone.
- 06
Weekly pruning
We cut the ads that don’t book and back the ones that do.
Ownership
Your ad account. Your budget. Your data.
- The ads run in your own Meta ad account, under your business name
- The budget is paid straight to Meta, and you choose how much
- You can see every euro in the account at any time
- The account, audiences and lead history are yours to keep
Questions
What people ask before they start.
Do Facebook ads work for roofers?
- Yes, when the ad shows real roofs to local homeowners
- The form filters out time-wasters
- And someone replies within minutes, which is the part most setups miss
Is it Facebook ads or Meta ads?
The same thing. Meta owns Facebook and Instagram, and one campaign runs on both.
How much should a roofer spend on Facebook ads?
Enough to see what an enquiry and a job cost in your area, and no more until that makes sense. The budget is yours, and you can change it any time.
Why not just boost posts myself?
Boosting shows a post to more people. It doesn’t target by job, collect details or tell you which jobs it paid for.
What happens after someone fills in the form?
They get a WhatsApp reply in your name within seconds, and you get the details on your phone. See how the follow-up works.
See which systems fit your business.
Answer a few quick questions. It takes about two minutes, and if it looks like a fit you can book a free call straight away.
“I’m Rati, and I run Abula Marketing from Cork. On the call we’ll look at how you win work now and where enquiries go missing. If I don’t think we can help, I’ll tell you straight.”