02 · Follow-up system
Follow-up that answers every enquiry in seconds.
The first roofer to reply tends to get the visit. Every enquiry gets a WhatsApp reply within seconds and is followed up until it books.
Why it matters
Most roofing leads aren’t lost to a competitor. They’re lost to a delay.
Firms that reply within an hour are nearly 7 times as likely to have a real conversation with the customer. More in our guide to speed to lead.
It matters most when
- You’re on a roof when enquiries arrive
- You pay for enquiries, through ads or lead sites
- Quotes go out and nobody chases them
- Enquiries come in evenings and weekends
What it replaces
- A missed call and a voicemail nobody hears
- Leads written on the dashboard of the van
- Chasing a quote three weeks too late
- Meaning to ask for a review and forgetting
How it works
From enquiry to booked job, step by step.
It runs on WhatsApp, where you and your customers already are.
- 01
An instant reply
The homeowner hears from your business within seconds.
- 02
The lead on your phone
Name, number, what’s wrong, where and how soon.
- 03
One-tap updates
Called them, couldn’t reach, not interested. One tap each.
- 04
Reminders if nobody has called
A nudge before a lead goes cold.
- 05
Follow-ups after visits and quotes
You stay front of mind until they decide.
- 06
Review requests after the job
More reviews make the next enquiry easier to win.
Tracking
Every euro tracked to the job it won.
- Every enquiry followed from the ad to the job it became
- Monthly numbers: enquiries, reply times, visits, quotes and jobs won
- Ad spend, cost per job and return on ad spend
- We cut what doesn’t book and scale what does
Do it yourself
You can build a simple version yourself.
- Connecting Facebook lead ads to WhatsApp is doable: here’s how
- The hard part is everything after the first message
- Reminders, quote follow-ups and tracking are what we build and run
Questions
What people ask before they start.
Why WhatsApp and not email or a CRM?
Because you’ll actually see it. A WhatsApp gets read on the roof. An email waits until tonight.
Does the homeowner get an automated message?
The first message is automatic, in your business name. After that the call, the visit and the quote are yours.
What does speed to lead mean?
How quickly you reply to a new enquiry. It’s one of the easiest ways to win more jobs. More in our guide to speed to lead.
Is this the same as missed call text back?
Same idea, taken further. It also reminds you to call, follows up after quotes and asks for reviews.
Can I have the follow-up without the ads?
Yes. If you already lose enquiries, fixing follow-up comes before spending more on ads.
How fast is it really?
Under a minute from the homeowner enquiring to the details landing on your phone.
See which systems fit your business.
Answer a few quick questions. It takes about two minutes, and if it looks like a fit you can book a free call straight away.
“I’m Rati, and I run Abula Marketing from Cork. On the call we’ll look at how you win work now and where enquiries go missing. If I don’t think we can help, I’ll tell you straight.”