1Who we are
Abula Marketing (“Abula”, “we”, “us”, “our”) builds and runs growth systems for trade and service businesses in Ireland and the United Kingdom, including Meta (Facebook and Instagram) advertising and automated WhatsApp lead follow-up.
For personal data collected through this website and in running our own business, we are the data controller.
- Trading name
- Abula Marketing
- Legal entity
- [Registered company name or sole trader name]
- Company number
- [CRO number, if a company]
- Registered address
- [Registered office address, Ireland]
- info@abulamarketing.com
2Scope
This policy covers four groups of people:
- Business owners who contact us or book a call through this website.
- Clients and the people who work for them.
- Members of the public who enquire with one of our clients, for example by filling in a form on a Facebook or Instagram advert we run for that business.
- Anyone who visits this website.
3What we collect
If you use our qualification form or book a call
Our short form at /start/ asks a few questions so we can tell whether we can help and prepare for the call. You tick a box to agree before anything is sent. We collect:
- Your first and last name, email address and mobile number
- Your business name, type of business and website (if you have one)
- Your main goal, where your work comes from now, what is holding the business back and what you would like help with
- A rough range for your annual revenue and monthly budget, and when you would like to start (you can choose not to give your revenue)
- Anything else you choose to tell us in the optional notes box
We use the revenue, budget and timing ranges only to judge whether a call is the right next step and what would be realistic for your business. If a call does not look like the right step yet, we reply by email instead.
When you finish the questions, your answers are sent securely to a server function on our website host, which checks them and passes them to our enquiry records in Airtable. The same answers are added to your Calendly booking so we can prepare for the call.
Bookings are made through Calendly, which collects your name, email and the time you choose, and shares them with us. Calls take place on Google Meet.
If you enquire with one of our clients
- Your name and phone number, and your email address where you give one
- The service you asked about, your area, how soon you need the work, and any description you add
- The date and time of your enquiry
- Replies you send to messages about your enquiry, and whether the job went ahead
If you are a client
- Business contact details for you and your team
- Billing details and payment records. Card payments are handled by Stripe; we never see or store full card numbers.
- Access to advertising and business accounts you choose to share with us
If you simply visit this website
Our hosting provider, Netlify, records standard server logs (such as IP address, browser type and pages requested) for security and reliability. We do not run analytics or advertising cookies or tracking pixels on this website. See section 9 for the small amount of browser storage the site does use.
4How we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Preparing for and holding a call you booked, and following up about it | Your consent, given with the tick box on the booking form, and steps taken at your request before entering a contract |
| Passing your enquiry to the business you enquired with, so they can contact you | Consent, given when you submit the enquiry form |
| Sending you messages about your enquiry on that business’s behalf, such as confirming it was received or asking for a review after the job | Consent, where the form asks for it, and the business’s legitimate interest in following up an enquiry you made |
| Delivering our services to clients, invoicing and keeping accounts | Performance of a contract, and legal obligations for tax and accounting records |
| Measuring how well advertising performs, always in aggregate | Legitimate interests |
| Keeping this website secure and working | Legitimate interests |
You can withdraw consent at any time. It does not affect anything done before you withdrew it.
We do not sell personal data, and we do not use it for unrelated marketing.
6International transfers
Where personal data is transferred outside the European Economic Area, the transfer is covered by the European Commission’s Standard Contractual Clauses or by the EU-US Data Privacy Framework, where the provider is certified.
Our team may access data from outside the EEA while travelling. The same protections apply.
7How long we keep it
- Enquiries made to our clients: 24 months from the date of the enquiry, then deleted.
- People who book a call but don’t become clients: [24 months] from the call, then deleted.
- Client records: for as long as we work together, then [6 years] for tax and accounting purposes.
If you ask us to delete your data sooner, we will, unless the law requires us to keep it.
8Your rights
Under the General Data Protection Regulation you have the right to:
- Access the personal data we hold about you
- Correct it if it is inaccurate
- Erase it (the “right to be forgotten”)
- Restrict or object to how we use it
- Receive it in a portable, machine-readable format
- Withdraw consent at any time
To use any of these rights, email info@abulamarketing.com. We will reply within one month. If you’d rather not receive WhatsApp messages about an enquiry, reply STOP and they will end.
10Security
We limit access to personal data to the people who need it, use reputable service providers, and protect our accounts with multi-factor authentication.
No system is completely secure, but we take reasonable steps to protect your information. If a breach occurs that is likely to affect your rights, we will tell you and the Data Protection Commission as the law requires.
11Other points
Automated decision-making
We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.
Children
Our services are not aimed at children under 16, and we do not knowingly collect their personal data.
Changes to this policy
We may update this policy from time to time. The “last updated” date at the top shows when it last changed. If a change affects you significantly, we will tell you.
12Contact and complaints
Questions about this policy or how we handle your data: info@abulamarketing.com.
If you are unhappy with our response, you can complain to the Irish Data Protection Commission at dataprotection.ie. If you are in the UK, you can also contact the Information Commissioner’s Office at ico.org.uk.
Read our Terms & ConditionsHow we work with clients, and the terms for using this website.
Terms & Conditions