Legal

Refund Policy.

When you can get money back from us, what can’t be refunded, and how to ask. Kept short and plain.

Last updated 6 October 2026Applies to Abula Marketing clients

1The short version

  • The first call is free, so there is nothing to pay or refund.
  • If you cancel before we start work, we refund the setup fee in full.
  • Once work has started, the setup fee is not refundable, because it pays for work already done for you.
  • Monthly fees already paid are not refunded, but you can end the service at any time by giving notice.
  • Your ad budget is paid straight to Meta from your own account. It never passes through us.
  • If we charge you by mistake, we refund it in full.

2Who this covers

Our services are sold to businesses, not to consumers.

This policy explains how refunds work under our Terms & Conditions and the written proposal we agree with you. If your proposal says something different from this policy, the proposal wins.

Nothing in this policy takes away any right you have by law.

3The setup fee

Before work starts

If you change your mind after paying the setup fee but before we start work, email us and we will refund it in full.

Work starts when we begin building your system, for example setting up your ad account, tracking or WhatsApp follow-up. We confirm the start date by email, so there is no doubt about when it began.

After work starts

The setup fee is not refundable once work has started. It covers time and work spent on your business that we cannot take back.

4Monthly fees

Monthly fees are invoiced in advance. Either of us can end the agreement by giving the notice set out in section 10 of our Terms & Conditions, and fees are due up to the end of that notice period.

Monthly fees already paid are not refunded for time that has passed, or for a month you didn’t use.

If we end the agreement early for a reason that is not your fault, we refund any fees you paid in advance for time after the work stops.

5Results-based fees

Where your proposal includes a fee linked to results, such as a share of the value of jobs won, the proposal sets out how it is worked out, reported and corrected. If you think a results-based fee is wrong, tell us before you pay it and we will check it with you.

6Advertising spend

Your advertising budget is paid by you directly to the platform, Meta, from an ad account you own. We never hold or receive it, so we cannot refund it.

Platform charges are covered by the platform’s own billing and refund rules. If you think a platform charged you in error, we will help you raise it with them.

7Mistakes and problems

Billing mistakes

If we invoice you for the wrong amount, or you pay the same invoice twice, we refund the difference in full.

If something we agreed isn’t delivered

If we don’t deliver something listed in your proposal, tell us. We will put it right at no extra cost. If we can’t, we will refund the part of the fee that covers it.

Results such as a number of leads, jobs or revenue are not guaranteed (see section 7 of our Terms & Conditions), so a lower result than hoped for is not, on its own, a reason for a refund.

8How to ask for a refund

Email info@abulamarketing.com with:

  • Your business name
  • The invoice number
  • What you think should be refunded, and why

We reply within 5 working days. Refunds we agree are paid within 14 days, back to the way you paid. Card refunds can take a few more days to show on your statement.

9General

If you disagree

Talk to us first. Most problems are sorted with a phone call. Our Terms & Conditions are governed by the laws of Ireland.

Changes to this policy

We may update this policy. The “last updated” date above shows when it last changed. Changes don’t affect fees you paid before the change.

Contact

info@abulamarketing.com

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